Privacy Policy

This policy outlines how Shem Creek Dental collects, uses, maintains, and discloses information collected from users of the [https://shemcreek.dental](https://shemcreek.dental) website.

1. Information We Collect

We may collect both personally identifiable information (PII) and non-personally identifiable information (Non-PII) from users in a variety of ways, including, but not limited to, when users visit our site, fill out a form, or schedule an appointment.

A. Personally Identifiable Information (PII):

• Contact Data: Name, email address, mailing address, and telephone number.
• Appointment Data: Preferred appointment dates and times.
• Health Information (via forms): Limited, preliminary information you volunteer (e.g., “reason for visit,” “dental concerns”). Note: Full Protected Health Information (PHI) is only collected during in-office registration and is protected by our separate HIPAA Notice of Privacy Practices.
• Billing Data: Where applicable, we may collect insurance provider details and basic billing information.

B. Non-Personally Identifiable Information (Non-PII):

• Usage and Technical Data: Browser name, type of computer or device, operating system, Internet service provider, and other similar information.
• Location Data: General geographic location (e.g., city, state).
• Cookies: Our site may use “cookies” to enhance the User experience, track usage patterns, and manage site performance.

2. How We Use Collected Information

Shem Creek Dental collects and uses User personal information for the following purposes:

• To Improve Customer Service: Your information helps us respond more effectively to your patient service requests and support needs.
• To Personalize User Experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
• To Schedule and Confirm Appointments: We use your PII to communicate about your requested or scheduled appointments.
• To Send Periodic Emails and Reminders: We may use the email address to send information and updates pertaining to your treatment, or to send newsletters and promotional communications (you may opt out at any time).
• For Marketing and Advertising: We may use Non-PII and aggregated data to display relevant advertisements to users on other platforms.

3. Data Protection and Security

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.

4. Sharing Your Personal Information

We do not sell, trade, or rent Users’ PII to others. We may share generic aggregated demographic information not linked to any PII regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above.

We may use third-party service providers (e.g., website analytics, appointment scheduling software, IT support) to help us operate our business and the Site or administer activities on our behalf. We may share your information with these third parties for those limited purposes, provided that you have given us your permission.

5. Compliance with Health Privacy Laws (HIPAA)

As a healthcare provider, Shem Creek Dental adheres to the U.S. Health Insurance Portability and Accountability Act (HIPAA). Your comprehensive, in-office patient records (Protected Health Information or PHI) are governed by a separate, legally required document titled the Notice of Privacy Practices (NPP), which you will receive upon your first visit.

6. Changes to this Privacy Policy

Shem Creek Dental has the discretion to update this Privacy Policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.